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KWJams

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January 10, 2001
AMA to step up successful field rep program

PICKERINGTON, Ohio -- Reaffirming its commitment to a long-standing program that has helped fuel the American Motorcyclist Association’s record growth in recent years, the AMA will be expanding the successful Field Rep program in 2001.

Field Reps work with the Association’s staff in Pickerington, Ohio, and in Washington, D.C., to recruit new members at races, rallies, shows and other motorcycling events throughout the country. The program, now 20 years old, currently has more than 140 volunteer Field Reps who represent the AMA, work with AMA Community Councils and serve as goodwill ambassadors for motorcycling in their areas.

For 2001, AMA officials plan to recruit more Field Reps and develop aspects of the program outside of road-riding events. As part of that expansion, the program will now be administered by the AMA Marketing and Membership Department.

Effective Jan. 1, 2001, the AMA Field Rep program will be under direct supervision of Gary Sweet, vice president of marketing and membership. AMA staffer Barb Gabor, who has been involved with the Field Rep program for 22 years, will continue to her day-to-day support of the program.

Sweet likened the planned expansion of the AMA Field Rep Program to "placing more leaders in the field."

"To meet the diverse needs of motorcycling, the AMA must rely upon volunteers within the membership to assist us," said Sweet. "The Field Rep program is the ultimate way to contribute to our membership goals, and I look forward to this opportunity to work closely with these dedicated volunteer leaders.’’

"The AMA’s Field Reps are extremely important, and their mission goes hand-in-hand with that of AMA Marketing and Membership," said AMA President Robert Rasor. "This realignment of responsibilities will also allow our Road Riding section, which is headed up by Eddie James within the Events and Entertainment Department, to focus exclusively on expanding services to our many road-riding members."

To learn more about the AMA Field Rep program, or to sign up as a Field Rep, please call Barb Gabor at (800) 262-5646, ext.1243, or email bgabor@ama-cycle.org.



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Ken & Diane James
AMA Field Reps #869
If you don't--Who will?
AMA-Cycle.Org
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