M
Mark Kariya
by: Mark Kariya
Back in the day, European powerhouse manufacturers of enduro bikes were headquartered in a number of countries, but market conditions and increased competition from Japan saw that number dwindle to just a handful at the turn of the century.For a startup like Sherco to emerge since then might’ve been far-fetched, especially from a country not previously associated with making off-road motorcycles. A French dirt bike? Surely you jest!However, that hurdle didn’t block Sherco from its genesis in 1998 as a boutique producer of trials bikes to a lofty trajectory that’s seen it honored as a top ...
... continues at DirtRider.Com
SOURCE:
Back in the day, European powerhouse manufacturers of enduro bikes were headquartered in a number of countries, but market conditions and increased competition from Japan saw that number dwindle to just a handful at the turn of the century.For a startup like Sherco to emerge since then might’ve been far-fetched, especially from a country not previously associated with making off-road motorcycles. A French dirt bike? Surely you jest!However, that hurdle didn’t block Sherco from its genesis in 1998 as a boutique producer of trials bikes to a lofty trajectory that’s seen it honored as a top ...
... continues at DirtRider.Com
SOURCE:
Motocross, Dirt Bike, Enduro, Supercross, Racing
Dirt Rider Magazine covers the latest in dirt bikes and off-road motorcycle racing, including Motocross, Enduro, Supercross, MotoTrials, and more.
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