Has anyone noticed that you haven't seen much or anything about Gas Gas bikes in Dirt Bike Magazine?
A couple of seasons ago ('98) at an Enduro down in Mississippi, I was chatting with Don Knight. Don and his son Nolan had just returned from Spain where they were testing the 400 Four stroke. He showed me the pictures, and we started talking about Magazine coverage of the bikes.
Don goes on to tell me how Ron Lawson from Dirt Bike called up and said that he needed an EC200 for a shoot-out. Don explained that he didn't have an EC 200 to send to him at that moment. (You have to remember, that this was 3 years ago, and practically every Gas Gas that came in was sent straight to the Dealers that ordered them.) Don tried to explain that he could get him an EC200 in about 4-6 weeks. Ron became rude and indignant on the phone and practically demanded that Don locate an EC200 from one of his dealers and have it shipped to CA.
At this stage in the game, Don didn't feel that this was an appropriate thing to do and wasn't about to ask one of his dealers to send an already paid for motorcycle to a magazine so they could trash it.
So, Dirt Bike got no bike for their test. Ron's Lawson is not very high up on Don's list of favorite people.
Gas Gas is doing magazine advertising, but not on the same scale as Yamaha, so there won't be a Gas Gas Action produced by Hi-Torque in the near future.
I'm guessing that Gas Gas now has some designated Magazine test bikes, but back then, they didn't have any. The Knights are good people and easy to deal with. It's too bad that Lawson won't get to take advantage of the Knight's Southern Hospitality.
As Paul Harvey says: "Now you know the rest of the story."
BTW, you might wonder why a guy with a KDX 200 would know about the Gas Gas situation. I wrote some press releases and articles for Don and Gas Gas that were published in Cycle News back in '98.
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Tim Roberts
99 KDX 200
http://sera.dirtrider.net