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The Flame Board!
PT Cruiser...I don't get it
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[QUOTE="motopuffs, post: 153381, member: 22281"] Dodge has spend cubic dollars on ad campaigns in the last few years, and it has paid off. Much hype. Snob appeal (Dodge is better, if you buy one YOU are better than your Ford owning neighbor). Heck, they could have made a limited production of the Viper and just given them away! They have gotten a lot of mileage out of the whole Viper thing, even tho 99.99 percent of us will never own one. Conversely, how much advertising does Chevy do with the Corvette? Almost zero. (I'm not saying one is better than the other, but I think it is interesting how different the marketing strategies are between Dodge, Ford, and GM). That ad telling us about rebates, but made a big production about it not applying to the viper...clever way to once again wave that viper around. Then put a (highly detuned) version of the same engine in trucks. Awesome marketing tactics. They scored with the V-10, but the only problem is that at the same time, the V-8 line got neglected. While Chevy and Ford have had more modern v-8s for years, Dodge sticks with the same 318 and 360. My friend has a Durango...great vehicle but SINGLE DIGIT mileage with the 360 when pulling a trailer with bikes. [/QUOTE]
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The Flame Board!
PT Cruiser...I don't get it
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