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[QUOTE="dirt bike dave, post: 168031, member: 18302"] IMO, sponsoring riders is effective advertising for gear and equipment companies. Many of us are more influenced by the products our local racers use than by glossy magazine ads. IOTW, a big portion of the MSRP of any product is marketing. If they didn't sponsor riders, the companies would just take out more ads, so the marketing cost passed through to the trail rider would be the same. My $0.02 [/QUOTE]
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