SponsorHouse and Sponsorship

I posted this in our forum to keep it out of the main forums simply because I'm not sure the direction it will take and wanted to avoid getting a previous and possibly future sponsor flamed in the general forums.

We are currently getting a resume together for my son for the upcoming season to try to get some sponsorship help with product/costs. As a start to this process I sent an e-mail 2.5 weeks ago to Sponsorhouse to ask them if it would be in our best interests to use their product since we are outside of the USA. To date I have yet to receive any reply which makes me even more leary of using them.

Is there anyone here outside of the USA using the Sponsorhouse site and how effective has it been for you? I've seen several threads from those inside the USA that it seems to be an effective service but before I shell out approx $80 CDN I was kind of curious if there was any hope of getting any return on that investment.

My next question for those of you who have gone down this route, since my son is essentially a beginner (ran 7 races late last season) what would my best approach be in this search? Focus locally on out of industry type sponsors? Send off a gazillion e-mails to every potential sponsor whose product we use or may use?

I'd appreciate any advice you folks can offer to assist in this regard.

Thanks for the feedback Aaron. I've got a copy of a Sponsorhouse resume from another DRN'er already and have used it as a sort of template.

I also wanted to make sure I was dealing in reality when I started to deal with sponsors as far as what to expect. It is hard to get a grip on what to hope/expect because not many of the local guys want to talk about their deals (guess they don't want others horning in on their action). Right now the local Kawi shop gives us a discount based on a point system the more points the higher the discount. You gain points by wearing their gear, riding a newer bike etc. I guess my hopes of a sponsor buying our ez-ups etc is a pipe dream :)

I know a few local guys have sponsors outside the industry that give them $ for entry fee's or parts.