Old dirt bikes were a lot louder than modern bikes, in part because the cooling fins radiated a lot of sound that the water jacket muffles. Plus the fins themselves vibrated, making a ringing sound. most of the factories, at least on street 2 strokes,put little rubber wedges between the fins to help cut down on the ringing.
I don't know what part of the Arizona desert you guys were riding in,in the early '70s but I can only remember a few Pentons(no KTMs yet)running desert races,and they were not competitive, in the sand, or elsewhere(great woods bikes, I'm sure!).Huskys, Maicos, Bultacos,Ossas,YZs, and Elsinores were all in the hunt.I remember a couple of fast AJSs, and one guy on a Greeves 250 with leading link forks, that used to smoke all the other 250s for a while.Suzuki and Kawasaki did not have real dirt bikes yet.All the 250s had trouble with getting hot in the deep sand.Only a few of the courses were really all that bad,or they would have had a racers rebellion on their hands.
I'm a vintage guy,and I'll keep my air cooled bikes, thank you very much. Y'all can have your liquid cooling. I don't know about maintainance cost, reliability(seems like I see as many DNFs as ever)Big Bidness, and all that other stuff, but I do know that a modern, liquid cooled 250 is a hell of a lot faster than any air cooled 250 I ever rode! :)