KTM has made it clear that they wish only to maintain a presence in MX/SX racing, but plan to dominate 80% of off-road riding/racing within the next 5 years. They already own the 50/65 classes in MX. They have the new 250f this year, and are unleashing a totally new 450f for next year. But, off-road is where they truely shine. The other big-bike manufacturers are still shoving old technology down off-roaders throats while KTM has more off road bikes than all the other companies combined. It's quite clear where their priorities stand. KTM is the king of niche marketing and bike manufacturing, and they know it. It will be tough for anyone to reverse what they have already done to the off-road market.