Tucker Rocky Rebrands To “Tucker”

www.tucker.com

Introducing the new Tucker, a rebranding of Tucker Rocky that honors the company’s rich heritage and showcases its status as a world-class leader in powersports distribution.

“The Tucker of today offers unrivaled services to our dealers and brand partners,” emphasizes Eric Cagle, President of Tucker. “From distribution, sales and customer service; to marketing, advertising and brand building, we are dedicated to the support and growth of powersports.”

As part of the rebranding, Tucker proudly introduces a new logo. The forward-facing square and large notched “T” combine to create a symbol of speed and innovation. Bold red was chosen to represent Tucker’s passion to deliver the best brands in powersports. Known in the industry for being dedicated to supporting its customers, the all-lowercase “tucker” is appropriately friendly.

“The need for speed is innate in powersports enthusiasts and imperative as a distributor,” explains Taz Sobotka, Senior Manager of Marketing. “The Tucker ‘Power T’ logo conveys the visual allusion of speed and movement that represents the feeling of freedom we all love about powersports.”

The individual pieces of the new Tucker logo…

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