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MX, SX & Off-Road Discussions
General Moto | Off-Topic Posts
Decisions, Decisions..
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[QUOTE="Okiewan, post: 505481, member: 16119"] Yes. Advertising was the original model, but like most other dot coms, falls way short. Even though DRN has as many readers as the number 1 dbike pub, it's nearly impossible to convince advertisers it's a better deal. Let's say you put a $6,000 full page ad in Dirt Rider Mag. It has the potential to be seen by 150,000 readers. Can DR Mag tell you how many people actually saw it and how many times? No. DRN can. There are endless reasons why effective, targeted web advertising beats paper, the old school just doesn't get it. At least not yet. If you convince them to get on board, how do you value it? I see ad rates from $10 to $1000 per month on the web. The most exposure a company can get on DRN costs less per month as a 1 inch tall, B/W ad in the back of Dirt Rider lol! Think DRN is a better deal? You'd think it would be a no-brainer. Bottom line is this; the income has to be generated by the subscribers/STM's and what advertising we can land. The DRN Store? That's generated exactly $120 since it went up. It wasn't intended to be a money maker, just an easy way to make DRN stuff available to those who want it. There is a small "commission" amount paid on each item. The item costs are high, doen't leave much room for mark-up, but hey, it's a hands-off deal, no inventory, no minimum order qty's, etc. [/QUOTE]
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Forums
MX, SX & Off-Road Discussions
General Moto | Off-Topic Posts
Decisions, Decisions..
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