I have mixed feelings on the Bud Light deal. Its great that they are pouring money into the sport to keep it going, but on the same hand, beer and jumping 100 ft gaps don't go together. Most people understand this concept but some don't. Darwinism comes to mind here. MC probably doesn't even drink beer but some 12 yo kid that worships the ground he roosts on may think its cool to down a few while rideing. We are all free to make our own decisions, and common sense must come into play somewhere along the line, but I know that advertising is powerful. What do you guys think?