I am just starting out in building my tool collection and I really like Craftsman. I know that if any tool comes from Taiwan, then stay away from it. The plating will chip off, the ratchets will strip out, or the sockets will easily crack.
I remember a couple of years ago, I was tightening the shock linkage bolts on my KDX with a Taiwan socket and ratchet, and the socket cracked. I used an Allen wrench from the same tool set to loosen an Allen head bolt that held the brake caliper to the fork, and the Allen head wrench twisted right in my hand. It looked like a swirled candy cane.
Snap-On is nice and everything, but looking at their web site, their prices are just way too much. Plus I am very anti-snob and Snap-On carries this kind of air about them that says "If you don't use Snap-On, you ain't nothin, you're not a mechanic at all."
I don't like Craftsman power tools or lawn equipment either. Stay away from them.