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Message: [QUOTE="HGilliam, post: 251678, member: 20643"] andymstevens no not necessarily. As a member of the dealer advisory a few years back I sat in on some product pricing meetings and its a lot more complex than I previously thought. If you price it too high you won't sell enough to keep it in the product line. If you price it too cheap you won't make enough to inspire the dealer to make any effort to sell it much less be able to give a decent warranty on a product. It's all a balancing act and if you do it right everyone wins. The customer gets a good product with good service for a fair price. The manufacturer and dealer makes a profit and continues to provide good products and good service. Overall Snap-On does the best job marketing to the professional tool user which is why they dominate that particular market. The others never quite get all the puzzle pieces to fit together properly.Other posts keep refering to the "Snob appeal" that Snap-On has but I haven't encountered this with the customers I deal with. I think my customers use Snap-On because of the quality and the service I give to them. I have proved to them that Snap-On and I are the only ones they can count on to reliably be there when they need us year after year. Getting off the soapbox now! Toolman:cool: [/QUOTE]