Reeds do two things. They allow the air/fuel charge into the engine, and KEEP it there on the piston downstroke (when the crankcase is being pressurized to move the air/fuel charge thru the transfer ports to the combustion chamber).
All of the things you mention (speed, rpm and powerband) can be affected by the reeds. The angle of the cage the reeds sit on, the tension of the reeds (how stiff they are), the number of reeds (and therefore the size), whether they are a two-stage variety or not......all of these characteristics have an effect.
re: 'doesn't seem much to them.'
That would be an observational error.
Huge numbers of man-hours on the technical side of things (research) and the butt side of things (test rides) have been spent in finding out how to make these simple things work. Take a look at the oem reed cage and the composition of the oem reeds and how they are attached to the oem reed cage. Compare that assembly to something like a DeltaForceII cage. The angle of cage is different. The reeds are of a different construct material. There are more reeds. The attachment mechanism is different...and adjustable, even.
Not much to 'em?
There's plenty to 'em.