No, not hogwash, 'Cracker. Extremely high failure rate from easy-pull levers because of the angular attack which will eventually grind away the inside edge of your master cylinder. I'm not trashing Enduro Engineering... I have several EE pieces on my 400exc, but the only way to make the easy-pull is to move the pivot point which alters the angle of approach. Not good. On the other hand, Magura master cylinders have a noticeably high rate of failure anyway... and they are expensive to replace. Mine's leaking right now and I shudder to think that I may have to replace it.
As for easy-to-get aftermarket levers, try Moose or MSR.
Slow Jack