They should keep the sx and exc lines the same. Then, on the mxc line, they should offer desert gearing and suspension, because that's what they mxc is intended for, and where ktm could do well in competitions. The desert racing is an untapped source of customers for ktm, and by fielding a pro team, and doing well, they probably would gain lots of customers. The desert mxc would be the perfect product to offer these new ktm customers. These riders are looking for a better machine than their japanese motocrossers or heavy japanese trailbike, and the ktm would fill in from there.