I think the dealer considers a in store pickup a retail sale, thus the tax. If it is an internet or mail order sale, the tax does not apply IF the product leaves the state. Oklahoma used to do that. Oklahoma now requires a title, the tax is charged by the OK Tax Commission when you title an offroad vehicle. Some states require their residents to pay in-state tax for purchases over the internet from other states.
Here's an example. Oklahoma and the states that actually touch Oklahoma allow Oklahoma residents to purchase firearms in the states the actually touch Oklahoma. Sales tax applies for any sale made within that state. However, if the transaction is done over the internet and the product is shipped to a Federal Firearms License holder within Oklahoma, no tax applies. Firearms are treated differently than motorcycles but the principle of the taxes is likely the same.