We went in every direction known to man and canine... did several hundred logos to choose from. For the last 6 months I have spent 5-6 hours a day working on that logo... I do all of the computer work fot the designers here. It was a challenging assignment both from a creative standpoint and building the file that would print properly in any platform going through any rip... Still gives me headaches. Many hours of meetings with Adobe, TV Guide, Printers... But we got it done.