L&M signs NIKE

[rickyd]

Nike Signs on as Associate Sponsor of L&M Racing
- press release -
Carlsbad, California – August 28, 2006 – The world’s largest sporting goods and apparel manufacturer announced their commitment to L&M Racing’s supercross team today for the 2007 season.

It should come as no surprise that Nike, a brand synonymous with elite athletes and competitive winning, has agreed to sponsor L&M Racing’s supercross team. L&M Racing is the sport’s premier supercross team, fielding two of the top names in the sport; Chad Reed and Nathan Ramsey, both past AMA Supercross Champions. This supercross endeavor marks a first for Nike.

photo: Simon Cudby
“I’m absolutely ecstatic to have Nike involved with our team” remarked L&M’s team manager Larry Brooks. “No matter what sport you look at Nike is always at the technological forefront giving its athletes the competitive advantage needed to win. I’m really looking forward to working with them over the next couple of seasons” added Brooks.

“The Nike 6.0 team respects the dedication, commitment and athleticism needed to compete at the highest levels in supercross. We look forward to providing support to Chad, Nathan and the entire L&.M racing team” responded Dan Burris the Nike Action Sports GM. Look for L&M Racing to make their debut at the start of the 2007 supercross season.

 

[xcracer725]

i find that pretty cool considering nike is my favorite brand of show and that chad reed is my fav. rider, however im geussing most of you will think its stupid

 

[Micahdawg]

Hmmmm the Chad Reed Nike's or the Bubba Stewart Edition Fox's.

Micah

 

[XRpredator]

i find that pretty cool considering nike is my favorite brand of show and that chad reed is my fav. rider, however im geussing most of you will think its stupid

nah, just your spelling and grammar.

 

[Okiewan]

No matter what sport you look at Nike is always at the technological forefront giving its athletes the competitive advantage needed to win.

What exactly is it that Nike makes for MX? Underwear maybe?

I think ANY outside sponsorship is great. Congrads to Chad.

 

[Kawidude]

I heard rumors a year or two ago about Nike trying to develop an MX boot with air/inflatable stuff inside. I thought they were actually giving prototypes to people to test, but never heard anything else about it. Might be a good way for them to launch a new product?

 

[mtk]

nah, just your spelling and grammar.

Nothing but net.... :nod:

 

[kmccune]

Very cool!

 

[rickyd]

What exactly is it that Nike makes for MX? Underwear maybe?

I think ANY outside sponsorship is great. Congrads to Chad.

Maybe they dont make anything (yet) for MX, but i do wear NIKE when i go too the gym to train for ridin..

I hope they do jump in and make some gear/boots, i like their gym clothes, stuff lasts forever..

 

[xcracer725]

nah, just your spelling and grammar.

Why do you care so much about that, i can see if every other word was messed up but i misspelled like 3 words maybe, i was in a hurry and had to go my bad.

 

[MX-727]

Why do you care so much about that, i can see if every other word was messed up but i misspelled like 3 words maybe, i was in a hurry and had to go my bad.

People care because attention to detail turns out to be a fairly significant determinant of success. XRpredator is trying to help you realize this in his very special way, which does not include any candy coating.

 

[tnrider]

i don't think nike makes any real athletic wear any longer - its all about the bling since about the late 80's :blah:

 

[XRpredator]

XRpredator is trying to help you realize this in his very special way, which does not include any candy coating.

I'm like an M&M without the shell.

 

[xcracer725]

sounds good

 

[Kawidude]

I'm like an M&M without the shell.

Peanut or plain???

 

[Rich Rohrich]

Similar to the approach Sidi has taken, Nike makes a line of cycling shoes that are excellent as well as cycling gear and pulse meter watches. It seems likely thay they might try and tap the MX market. Competition from big companies with R&D dollars to spend is good for the sport.

 

[XRpredator]

Peanut or plain???

well duh!

Male of course . . .















The one with the nuts. :rotfl:

 

[mtk]

Are you sure you want to stick with that post, Pred?

After all, you're telling the world you like male nuts in your mouth.

:yikes:

:rotfl:

 

[funkypunk97]

This is great for the sport in so many ways.

Nike is known for breaking and setting technology standards for athlete protection and equipment. This could mean someday Nike MX boots and chest protectors and everything might hit the market.

Plus is makes other big name companies look into sponsorship which can only help push the sport along.

 

[RYDMOTO]

I think the Nike swoosh with a teardrop would look great on Chad's bike.