Ryone said:You will sometimes read about a new vehicle (such as Hyundai) who says it won an award for highest initial quality in its class. They blurr the line between quality and how well a vehicle is actually made. They rate quality in vehicles by what options you can buy at a certain price... it has nothing to do with QUALITY OF WORKSMANSHIP.
People don't "perceive" lower or higher quality in vehicles, the facts and problems per 100 vehicles dictate reliability and quality.
If you want to see why people like myself buy Toyotas and Hondas, just search Consumer Reports for their recommended vehicles. Also search for the "problems per 100 vehicles". The fact that my Tundra was made in Indiana, by American workers, is something I appreciate very much.
Ryan
That's right. That's why the results of the J.D. Power survey I linked to are so important. They are based on the feedback of consumers on actual problems with their cars, rated on a "per 100" or similar scale. And it clearly shows that quality in terms of reliability among foreign and domestic vehicles has all but leveled off.
Also, while people can't perceive quality into vehicle, their perceptions of quality are clearly very important to what they decide to buy - whether their perceptions match factual (i.e. "per 100") truth remains to be seen.