Press Release:
Yorba Linda, CA (3/7/06) – Alloy Motocross Co. announced today that they have ceased all operations.
Built in 2002, Alloy Motocross Co. was one of the fastest growing motocross apparel companies in the industry and had built a foundation based on the technical aspect of racewear. Competing against the likes of 30 year-old companies, Alloy in only three years attained what many thought was impossible.
Since then Alloy has been faced with numerous obstacles including an overcrowded apparel market and distribution challenges. Unable to overcome these challenges has led to the inevitable decision to close its doors and gracefully withdraw from the motocross market.
"Alloy would like to sincerely thank everyone for their continued support and dedication to the brand," commented a company spokesperson. "From our developers who put everything they had into making our visions a reality to our riders both professional and amateur. We thank you. To all of our dealers that have been our valued partners in bringing our line to the mass market, we thank you. And above all, Alloy would like to thank each and every racer who walked in to their local shop, looked at all the brands, and then left with a set of Alloy. Without you, none of this would have been possible."
Yorba Linda, CA (3/7/06) – Alloy Motocross Co. announced today that they have ceased all operations.
Built in 2002, Alloy Motocross Co. was one of the fastest growing motocross apparel companies in the industry and had built a foundation based on the technical aspect of racewear. Competing against the likes of 30 year-old companies, Alloy in only three years attained what many thought was impossible.
Since then Alloy has been faced with numerous obstacles including an overcrowded apparel market and distribution challenges. Unable to overcome these challenges has led to the inevitable decision to close its doors and gracefully withdraw from the motocross market.
"Alloy would like to sincerely thank everyone for their continued support and dedication to the brand," commented a company spokesperson. "From our developers who put everything they had into making our visions a reality to our riders both professional and amateur. We thank you. To all of our dealers that have been our valued partners in bringing our line to the mass market, we thank you. And above all, Alloy would like to thank each and every racer who walked in to their local shop, looked at all the brands, and then left with a set of Alloy. Without you, none of this would have been possible."
