yz250flash
~SPONSOR~
- Aug 8, 2003
- 150
- 0
This sounds like a quote from Zig Ziggler! But I think you're right.Originally posted by yz250roost
Ummmmm....ok so here's what's up, This company did one thing right and one thing wrong. So they don't have their marketing completly wrong. In Marketing your main goal is to make the customer happy, this means that you want to make them very satisfied with your business. Correct me if I'm wrong, but most people would have been really happy to get a more expensive helmet, thus making them very satisfied and more willing to do business again. But in Marketing you also need to meet the customers needs and wants, now for the person who was very happy with the more expensive helmet for the same price, their need was only a helmet of good quality at a good price. But your need was that exact helmet. So the company failed to meet your want. Don't blame them too much because they had good intentions, but you are right they should have called you. I can personally guarantee that the person filling your helmet order was thinking to himself "man this guy is going to be really happy that he got a better helmet than he paid for" but unfortunatly that wasn't the case, they also should have paid for the shipping as well, just realize they had good intentions ok?
Isn't that customer service? When I worked in Marketing we utilized what “we” called Cisco math to invent the numbers we needed to make the customers believe it would do what they wanted. Then any issues with our math would be a post sales issue and thus the problem of Customer Service :)Marketing your main goal is to make the customer happy
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