Originally posted by Boot
I read an article on this issue recently. Upside down forks were introduced to cope with the massive forces generated in supercross. They quickly became a marketing success that all manufacturers had to follow. However, people worked out that the upper alloy portion still (inevitably) flexed somewhat, and this was partially jamming the steel slider as it slid past, causing a harsher ride under normal conditions.
So Suzuki re-introduced a good conventional cartridge fork on their motocrossers, which was a revelation for ride quality. Problem was that the public didn't buy them because they were perceived as outdated, so Suzuki was forced to go back to USD forks again for the sake of sales.
This is where we're still at. People think USD forks are better, but the only thing that's better about them outside of full-on supercross (and beside underhang clearance) is that they use modern cartridge technology. A cartridge conventional fork has the best of both worlds. Even the underhang issue is arguable, because one good scrape of the chrome surface on a rock can ruin the seal, and you can't keep dust and mud off with rubber fork boots either.
Now, if I could just afford a cartridge emulator for my old girl...